Review Disclosure Policy
Disclosure Policy for Product Reviews
The Federal Trade Commission requires that I disclose any relationship I have between a product or service provider when I write about a product or service.
Here are the guidelines I operate under at FredStephenson.com IM Enterprises:-
* I am never paid to do a review. I never accept money to review a product or service. I invest my own time to review and test products and services.
* I sometimes pay for the products and services that I recommend but occasionally I am sent a free copy of a product or service to review and test.
* I do not claim that the experience and benefit I have received from using a product or service is typical and is dependant on many other factors that may influence other people’s experience and benefit from using the product or service.
* If I create a link to a product in a review, or anywhere else on any of my websites, I may get paid a commission if you purchase the product or service.
I believe these are good rules and practices for Internet Marketing. It’s important for you as a consumer to understand the relationship between a person reviewing the product or service and the product or service provider.
If you don’t see a disclosure policy as part of a review of a product or service, that reviewer may be violating the law or at the very least the Code of Ethics.
